Reigning Champ Commits to Golf With Their Latest PUMA Drop
I've been wearing their Solotex polos for years in the hot sun, but the latest apparel capsule with PUMA goes further (plus, Rickie & JJ will show them off this weekend at the Genesis, too)
Out of Canada, Reigning Champ is a design-forward company making some of the most premium and slick workout gear in the game. Priced accordingly, this is high-end apparel for when you want to look and feel good while getting a sweat in. While I force myself to the gym every week, for me this really means one thing — how can this help me golf?
Well, their Solotex polos have been a mainstay in my golf shirt rotation for years. The unique mesh waffling and counterintuitive heavy fabric feel mean they hide and wick away sweat while keeping me cool (and UV protected) on the course in the hot summer sun. Their structure also means they don’t cling or get bogged down, making me look crisp and vibrant even if I’m losing water weight like a high school wrestler.
I was pleasantly surprised when the news hit my inbox that they were collabing with PUMA around a golf-specific capsule, called the "Power Fades as the Sun Fades" collection. It’s “built for athletes who are hungry and striving for the next level in their search for greatness – the embodiment of what you practice in the dark shines in the light.” I’m not the biggest PUMA golf fan; their colorways and styles are a little much, but they have been in the game for long enough that a partnership like this is a step in the right direction of hitting new audiences.
Alright, I get it, that’s cool. Ricky Fowler and JJ Spaun will be wearing it at this weekend’s Genesis Invitational and I am psyched to see them in it out there. I also dig this quote from Rickie:
“As a lifelong student of the game of golf, I know how deeply personal the early days of solo practices and late-night sessions were for my confidence and development as a golfer,” says Rickie Fowler, PUMA GOLF ambassador and six-time PGA Tour winner. “It means everything to me to see these two incredible brands pay homage to all the work that goes into achieving greatness in any sport, and I look forward to wearing the collection in competition this week.”
I’m excited to try out the lighter-weight MATTR polos, which have two designs: retro fading colors and classic Jacquard style. I also think the Crest hat is really killer, and the co-branded sweatshirt will be a must-have for the transitional weather this spring.
Check out the whole collection here and let me know your favorites (and if you get any).